It doesn't look that bad, but I did LOL at Fats' video. That's what most of us said it would be all along...a cheap laser pointer thing. I don't really get the implementation but hopefully it's used well in gameplay.
The rules are what would concern me more than this laser. I do enjoy the flow of the game and the shots, but the ruleset is a little stale.
Modes seem to be: Shots light up, hit shots, lights go out. Move on to next mode. Get near the end and maybe time out the last two modes to get to the K---- multiball and then knock out the lit shots again.
I do like the three in a row, and option of going three deep, in order to stack with Super Ramps. Hopefully they add more clever rules like this to the game, because although it's a nice shooting playfield, the rules don't show enough variety or inventiveness to keep it interesting in a home environment, or justified by the price of the LE. If they can add some more to the ruleset, or vary the modes a bit, then I might be a premium buyer.... because I do love the theme. And the shots, while nothing inventive, do flow very nicely.