I owned both. Love HOH, got rid of Star Wars. Huge Star Wars fan, literally half my basement storage is boxes of Star Wars stuff from my childhood and lots of decor scattered around the house. I bought Star Wars against my better judgement mainly due to the theme but also due to some of the positive reviews. I worried that it wasn't going to be my kind of game, and it wasn't. I don't mind a challenge, but for me this game was simply not enjoyable. Every positive review for it includes two words: 'fast' and 'brutal'. Believe them. I had hoped they were exaggerating - they weren't. In addition, I personally found the video mode annoying and boring and far too frequent and the multiplier rules do absolution nothing for me. Well, nothing positive, anyway. The Death Star shot could have been implemented better too, IMO. Even with all of this, I would likely have kept the game if the theme integration was better, but the game felt very generic and did not really seem very Star Wars-y to me. Sure, you could attach a bunch of little Star Wars ships from one of the board games all over it, but that doesn't cut it for me. The Death Star mech on the premium and LE probably would be OK, but ideally you want something that comes into play more frequently to help draw you in. Yeah, seeing the clips was nice and hearing the music was nifty too, but I own the movies so I don't need to play pinball if I want those things.
On the other hand, HOH had no interest for me when I heard about it. I only played EATPM a couple times and although I owned a Scared Stiff for a while, I barely ever played it. "Horror" themes don't do much for me, and when I heard they were doing another Elvira game I found myself wondering "Why?" However, once I played it I found it to be quite fun and Lyman's code updates have been making it better and better. I was always a big MST3K fan and this game felt very much like that which was much different than what I was expecting. I really enjoy the humor, and there feels like a lot of different things to do. Is it easy? Yeah, certainly more so that Star Wars. But I guess I prefer a fun experience with great theme integration to something that just punishes me.
But that's the thing about life: everyone likes something different. Star Wars didn't float my boat and against the odds, Elvira is turned out to be very enjoyable for me; plenty of people will agree and plenty will disagree. There's no right or wrong answer, just the one that works best for you. Based on how you described yourself and what you like, I'd say you should go with Star Wars. I think it will check all your boxes. For what it's worth, the Star Wars I had was a premium and even though it didn't necessarily make the most sense in terms of theme, the hyper loop was super cool and I'd recommend getting a premium or LE so you have that. Best of luck, and hope you enjoy whatever you wind up with!