I posted this on our local forum. I just copied and pasted it here:
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I have said this before: Making decisions by watching these JOTS (Johnny on the Spot) videos is a poor idea-at least the way pinball videos are being presented.
Even if the videos are of the absolute best players on a game, there are a lot of missed shots, decisions that are not necessarily exciting, uncontrolled moments, and lifeless periods where the ball is trapped.
Great players can keep the ball in play because of their ability to shoot more accurately than most other players and their ability to recover from missed shots. The consistently better players do not play hit and hope.
But the game is often far from continuously exciting and certainly not perfect.
Take Bowen's tutorials. Bowen is awesome, we know that. Perfect? Not even close. Nobody is. He calls out things that he wants to happen and mostly he does it, but we watch him miss too, and he cannot execute every flipper technique flawless every time. (He will tell you he is a terrible a tap passing)
On modern Sterns, as exciting as it is reaching Valinor, or mini modes like Battle Royale, Danger Room or Sentinel Prime, there is a lot of work required to reach the modes and not everything gets done in one try. Watching a game for 30 minutes or more is not something people want.
If you watched the PAPA finals on PAPA tv, we saw lots of great play, but it was more of a controlled, safe game, but still lots of uncontrolled moments. Once a shot is missed or the ball cannot be trapped quickly, the ball is wild.
With these JOTS amateur videos with the glass off, it is much more on the side of randomness and noise. There is NO VIDEO of continuous play that can show all the elements and be effective as a marketing tool.
A successful pinball sales video would need to be edited to show the ball activating features, scoring key jackpots or callouts etc. Kind of what they do when they show video game promos. They TEASE the player-oh wow, that looks cool!
A successful pinball sales video of a modern pin would have to demonstrate these perhaps in this order:
1 Basic shots with some key sound effects from a rapid scoring feature like a spinner or balls in the pops. Lights flashing etc.
2 A clip of a key combo-like the orbit to side ramp, to right ramp (WARP COMBO! Or whatever)
3 How to start a mode and the intro callouts and ending callout of 1 or 2 modes
Music building…
4 The fundamental elements of the front end candy multiball that everyone can reach (Again just showing lock, lock, lock mb start)
5 The jackpot callout and the SJP callout
Back to some basic play with lights and sounds going and then leading to the narrative build up …
6 Once the player complete all modes and earn the SJP they can Rule the Universe, Save Earth, Conquer the Galaxy and show the tease intro to the wizard mode)
Deep menacing voice: Do you have what it takes to Conquer the Galaxy (or whatever). Contact your local Stern Distributor today to start your mission and Save Earth!
DOM BOM DA BOM! (or some sound effect then fade out)
This should maybe be 2 minute of footage where it just looks like a stream of awesomeness leaving the buyer with credit card in hand and cell phone in the other.
The difference is, the above does not need a great player, but a great editor.
Then the buyer gets the 8K game home, plays it, and wonders how the video made it look so easy