Quoted from shakethatmachine:This is way off. I've been in manufacturing for over 20 years. I don't everything and I'm not a Spooky insider, but I am pretty knowledgeable about the cost and scale of manufacturing.
Scott made up to 1.4 MILLION dollars on the first run of 550 TNA's and stands to make up to $625,000 on this run of 250? No company has ever paid a designer anywhere near 2 million dollars for 800 machines. Why in the hell does Scott still have a full time job at PBL if he has made 2 million dollars on TNA alone over the past 4 years? Then there's the Rick & Morty windfall money as well. Spooky made 750 of those. I hope Scott is doing just fine when it comes to be compensated for his pinball designs, sound, music & rule sets, but the numbers above are simply not sustainable for any pinball manufacturing company.
The BOM on this machine is closer to $5000, and further, the BOM is not the total cost of manufacturing a machine. Add labor at another $1000 per machine (50 man hours x $20). Operating costs beyond payroll are another 10-20 percent (new equipment, insurance, heating, electric, sewer, office supplies, toilet paper, snow removal, state tax, building maintenance, etc., this list can be endless and it slowly but surely adds up).
Coil count is a very general, but still somewhat valid way to compare the BOM of pinball machines since every coil is part of a more expensive mechanism. TNA coil count - 19. Godzilla Pro coil count - 9. Godzilla Premium coil count - 11, plus 2 motors (this is from memory, so this may not be exactly correct, but very close). Both TNA & Godzilla are great games, but mechanically speaking, TNA is a much more expensive build than Godzilla Pro and probably around the same as Stern's cost on Godzilla Premium, especially when you look at the difference in production scale. Spooky has done one run of 550 TNAs, and is now planning an even smaller run of 250. No one except a privileged few are privy to Stern's production numbers, but a guess of 4000 Pro's, 5000 Premiums & 500 LEs (or more? Can't remember) has to be conservative. There is real power in those numbers compared to Spooky. Spooky is not Stern (~20,000 units projected for the year). They do not have the buying power or cash flow that Stern does. Stern can make machines cheaper; a lot cheaper. Smaller boutique companies provide an alternative to mainstream superhero themes and the like, but will never be cost competitive. Stern would never make Rob Zombie, AMH, TNA, Ultraman, etc., and they shouldn't. The numbers just aren't there for a company their size. Boutique companies are able to provide titles such as this, and that makes for a much wider spectrum of games available.
I would humbly estimate that the out-the-door cost for TNA is closer to $7500. At a retail price of $9000, that is a very reasonable 20% mark up (16.67% margin).