Quoted from jwilson:I mean, seems simple to me - don't have approval? Don't announce. I would just like it explained to me why it's *always* last minute scramble. Perhaps I am missing some facts or understanding.
All aspects need to be approved, music, callouts, art, if it's WIP still, then that means they can't have full approval yet. So they either keep delaying announcing till everything if feature approved. So this means it's not complete at this point.
Why launch? Because they likely need the capital flow, speaking from a manufacturer's perspective, these big project do need to wind up and you need a cash flow ready to go to push the production, and with them depending on one machine sale to the next, they have to get orders going, unlike a bigger company like Stern which has multiple ongoing product launches and lines going at all time producing non stop cash flow.
Smaller companies with a single product focused line have this problem often as you are having to always get a product moving along to keep your factory running and paying everyone while also being able to upfront handle the development and production of your next product in your queue. Larger companies have a cushion to work with due to multiple revenue streams