Quoted from mpdpvdpin:You couldn’t really be anymore wrong about this. I personally watched a gameplay video before I purchased Halloween aaaaand so did all of the other buyers. “Let’s not forget what happened..” get real dude.
Also HWN is f’n awesome
Let's recap
Spooky announces July 5: https://www.thisweekinpinball.com/spooky-announces-halloween-pinball-deep-dive-in-depth-overview-of-the-machine-features-rules-and-more/ which included this trailer
The game went on sale July 7
The first stream of gameplay was early August
Halloween/Ultraman was sold with barely any information, including some false information like Bowen being a consultant on rules. (That was an outright lie by Spooky)