dammit this is hard, I was told there would be no math. Umm, if I had to come up with something...

1. While your customer service response in emails is top notch, I think you could be more efficient if you had some sort of website form with a dropdown menu of the issue (so it gets emailed directly to the correct person). I'm assuming if I contact Charlie about some issue that is better handled by Luke, he has to spend the time to forward the email.

2. Spare parts - While I'm pretty sure Spooky would sell you almost any part you need, JJP has a smattering of parts on their website. Even if I didn't NEED something I might consider buying a part if I could see pricing (for instance if I liked a certain ramp that I wanted to use in a homebrew project), or I just want a dominos backglass.

As much as I want a hip-hop themed pin (especially beastie boys), it doesn't seem to fit in their themes. An Ozzy pinball could have some cool art, and there's a great catalog of music to choose from.. But I'm guessing this license could be really expensive.

Also as far as a video game to pinball, maybe this should also be horror themed. Doom or Half-life fits in that category.

I can see it now

The beautiful powdercoat, the beautiful powdercoat
All it's all relative to the size of your sprayer

I'll add to this. On rick and morty the wireform is a bad design not only from a ball drop reliability standpoint, but the fact that it's not very serviceable with rods bent over the bottom of the playfield. If you ever had to strip the playfield to shop it, you're pretty much forced to buy Terry's wireform because it has threaded ends that can be removed over and over (which I already have). Metal only bends so many times before it snaps.

Dear spooky,

Suggestion:
Next time your employee works on a john wick pinball machine, do not rework it into a horror theme. Next time you tell them "let me get Lionsgate on the phone to start negotiating the license"