Maybe I'm off base, but it seems some people are really underestimating how popular Rick and Morty is. And the Uber fans (which there are alot) are rabid. Scooby-Doo has been around forever though and has a broad base (5 years to 50). I don't think I'd want a Scooby-Doo pin, but I'm not really into that nostalgia stuff. Seems everyone else is though.