If it's Beetlejuice, that will be my next purchase, my kid loves it, especially the musical but the movie too. I'll get her into pinball yet!
The rules write themselves! Spell B-E-E-T-L-E-J-U-I-C-E three times, and all hell breaks loose!
Rocky Horror Picture Show would be another solid choice in this vein.
Killer tomatoes or clowns or flowers, though? Pffft. At least they wouldn't have to worry about selling out on day one, I suppose.