Here is another question.
Spooky has announced there will be a limited number of these pins produced. Lets say Spooky says 1,000 pins, which would be a reasonable estimate as to what the could complete in a year (made up number considering increased production capacity they just finished). Would the 1,000 pins they are producing be inclusive of both themes? So if Spooky is making Halloween and My Little Pony (place holder for second theme), Spooky might make 600 Halloween and 400 My Little Pony. It would be interesting to see which pin sells better over time. It would put to rest the arguments I have seen over and over about which themes are better and answer the question as to whether theme matter when gameplay is good.