I think some people are forgetting a few things about Stern’s pricing.

- their insurance costs go up every single year.

- their payroll goes up every single year.

- they have over 50 employees, therefore, they must provide healthcare to all their employees. Obamacare makes health insurance very expensive.

- their utility bills increase every single year.

- look at all the high priced talent they are bringing in. Between 1 extra designer, the artists, and extra programmers.

- I didn’t even include the costs for materials. They go up every year.

We all make financial choices in life. We are not entitled to NIB machines at price points we want.

Think of Stern like Disney. Disney keeps raising the prices of admission every year...and every year, park admission increases. As long as Stern keeps increasing their sales, and their costs increase, they will keep raising prices.