Sounds like your stepper units need to be serviced... they should step up and step down easily; you can manually test by moving the coil plungers on each unit, mimicking the movement made when each coil is energized. While you're at it you should clean and then apply a light coat of super lube to the bakelite disc that the wiper fingers move over.
That game uses quite a few steppers - credit, ball count, match, coin.
Here's a good place to start learning about EM theory of operation and steppers in general; There's a lot going on under the hood of this game, including the large relay bank under the playfield that keeps track of each player's made balls; I've restored one and know from experience what a bear it can be: