I would assume that the software developers could be located elsewhere, factory workers could not be, just like other industries. The fact that everyone is located in Chicago is kind of cool, if you ask me. This industry makes rock stars out of designers and developers and artists, that is the coolest part I think, as a career long engineer myself, seeing that a computer scientist or mechanical/electrical engineer or artist can be thought of that way. I think it would be cool for a podcaster to interview some of the factory talent as well.