Lg Oled hands down! I went a bit crazy the past year and bought Samsung's flagship 65" tv and later bought the newest Lg oled 65" Samsung has more b.s that i don't use like gesture control and cameras etc. But the picture quality is night and day compared to the quality of My LG Oled! What also blew me away was the price difference, I bought the LG for my room because it was a bit less expensive at around almost 5k the Samsung was around 9k and now my Samsung is in the room and the LG is Displayed proudly in the Media room.