My brand of choice is Samsung, and I've owned several of them over the years. My advise would be to go to an electronics store and look at a variety of brands (even if you don't buy the TV there). Pay attention to things like brilliance of the image, glare on the screen, how deep the blacks are, etc. Visually, you'll be able to determine the one or two you like best, then start your research on best models and pricing.