I think people are soured a bit as Smaug was talked up so highly / it was the one aspect held back like it was going to be some big thing. Instead, we get something that doesn't interact with the ball at all. Additionally, talking about how there's more actuators than WOZ.. people assumed those were being applied to Smaug.. not extra actuated drop targets. Cool or not, drop targets are standard pieces of pinball equipment and so while their use is unique; it doesn't grab your attention.
To me, the end result looks like something that was built for operators first and foremost.. no risk taken with the toys, nothing that interacts with the ball that isn't well understood. Which is fine I guess.. likely flows better.
Now, maybe JJP is sort of resting on awesome software, lights, audio being enough. Guess we'll see how it works out. Hope to play one locally!