The Bowen tutorial is AWESOME but TSPP is so complicated that even that won't really cover the entire game. Still, watch it a few times at least and you'll have a better idea how most of the game works. I watched it probably 3-4 times before I completely understood everything that was going on.
As for my strategy (similar to Bowen's really) I want to get a few TV modes going (garage > living room > mystery target > TV > couch) then start couch multiball. Hopefully during couch you can complete the shots required to get victory points. Also, Itchy and Scratchy multiball will often happen on it own once you get couch multiball going. If you can do all that in one ball and keep multiball going for at least a bit, you can score some pretty good points... probably in the 20-30M range. As an aside, in tournament mode, the mystery award will usually be light TV so you can rinse repeat this pattern to score big. This may be different based on the software version however. In standard mode, you have to shoot the Krusty (outside right) orbit to re-light the TV.
Otherwise, points are spread all over the place in TSPP so a good score can come from many different strategies. I think in tournament play, over 10M would probably be enough to win most of the time. But it really depends on the difficulty of the outlanes, so I would take a close look at them when you step up to the game as the left side posts can be set to barely allow a ball out or to allow almost everything out. The right side posts can be adjusted as well. The smaller the space back into the shooter lane, the easier it is to nudge balls out of that side.
Will the game be set to tournament mode or are extra balls allowed? If extra balls are allowed, I always try and go for Moe's ramp shots right away so that I can get a good start toward an extra ball at some point during the game. You'll get one at 10 loops on standard settings. Moe's is easy to backhand as well and it's generally a safer shot unless rollbacks are going SDTM. My TSPP typically rolls them back to the left flipper for an easy bounce-over and catch.