Are there pics of these scratches? Everyone keeps talking about them being normal so I'm guessing there was a picture that was removed as you wouldn't know if your scratches are normal or not without that. You will get scratches in your PF and waxing will help prevent and cover them up. Dimpling should be much more noticeable though than scratches after a couple of plays. Dimpling is also 100% normal.

Since you are familiar with car detailing. The "normal" scratches for a game out of the box with a handful of plays on it will look to be the same size/depth and texture of swirl marks. While not in a swirl they would resemble them in look and texture. Those are normal. Outside of that, it may be abnormal.