SF didn't originally have an on/off switch. Has yours been retrofitted with one? Either way, I'm pretty sure the wiring on your power cord is incorrect as well as partially disconnected. Your cord has definitely been replaced. This is a good thing - the original cord probably gave up the ghost years ago. Check your connections. I believe hot should be connected to the transformer on the bottom lug towards the rear of the cabinet. The neutral should be connected to the brown wire that appears to be the one hanging loose in mid-air in your photo. The neutral wires should be connected to a lug screwed to the cabinet bottom. You could/should attach the unused green ground wire to a lug on the transformer so that you could someday extend grounding to other currently unprotected parts of the machine (i.e. legs, flipper buttons, coin door, etc).
Your connections look backwards. Check it carefully. Black is usually hot. White is usually neutral. Have an electrician help you with the power if you are at all unclear. Always unplug the machine when working on it. Here is what mine looks like.P1248646 (resized).JPG
Agreed!
San Francisco is a fun and unique game well worth the effort to get running again. Good luck. Let me know if you want more help.