Quoted from fastpinball:I have been thinking about this specific LE situation a bit. Since it is only a backglass alternative, I think it might be interesting to approach it in the future a little differently
Here's an uber simple model that accomplishes all goals
- fair (no fastest fingers)
- supports and rewards loyalty
- keeps things within a specific boundary
- keeps process and overhead to small amount
- minimizes or avoids 'pre-ordering'
Simply post this kind of model...
"The new game is Rob Zombie!!! All previous AMH buyers will have the opportunity to upgrade their new purchase of Rob Zombie to a LE version of Rob Zombie but the number of LEs is limited to X. The LEs will only be offered to previous AMH buyers as a sign of appreciation for your support of SpookyPinball. Because demand may exceed supply.. we will hold a lottery to allocate LEs. If you are a previous AMH buyer and are interested in the LE version of the Rob Zombie pin, submit your intent to upgrade with your down payment. We will collect intents until date XYZ, and then we'll hold the drawing."
You shouldn't fret about people that would no longer buy the pin simply because they didn't get the LE version... and deal with those people on whatever your normal downpayment policy is.
This would keep the speculator angle down as well (in addition to limiting to previous spooky customers).
This would also scale to your next title as well if you want to offer a 'loyalty' program as well. Even angles like multiple purchase people get more than one entry.
Heck, you can even make the drawing into a marketing effort.. make it a party.. use the deadline to help drive downpayments, etc.
Lotteries with notice are the fairest way to balance limited opportunities -- especially if 'winning' is purely a bonus and does not exclude the person (in this case, they still buy the standard edition)