Quoted from ZenTron:
If ColorDMD increases BOM of each game $100 x 250 = $25,000. The price of the game is same as AMH but they have a license and I can just speculate ~$500 per machine x 250 = $125,000. So if they add ColorDMD they would already be in the hole ~$150,000 over the run of this pin compared to AMH. My opinion, but I think they'd rather pay the artist and have that package then a ColorDMD and I think the majority of people would prefer that too..
This is when Pinside gets ridiculous. I stated a simple opinion "I'll be disappointed IF it's just another monochrome DMD". That's it. Calm down people. The world is not ending.
And the cost of an LCD (like the size of DP's for TBL) is very much in line with the cost of a DMD and quite possibly even cheaper! So your suggestion this would raise the price by 1K seems a bit absurd to me.
And yes Aurich, there certainly is some real effort in there to develop a UI on an LCD but there is also an effort in developing the UI on a DMD. I just don't believe the effort to be THAT much more significant over the development required on a DMD and the payoff seems to be well worth it. I don't need anything nearly as extensive as is being done for Hobbit. It's not that hard to understand why JJP, DP, Heighway, and now (soon to be) Stern have all moved in the direction of LCD.