Quoted from goatdan:

Here's the thing, at least for me... The voices and art on AMH actually really matches the theme to me. We've got a group of not overly professional ghost hunters that are trying to make a show. As one of the quotes says, we're here to prove that ghosts are real... Unless they're not.
If a random group of four friends without editing experience was going to make a show like this, the package AMH has I think actually completely matches it. It wouldn't be polished. They would sometimes say dumb or awkward things.
Its definitely not normal, but as a theme about amateur ghost hunters trying to make a show about their adventures, I have grown to absolutely love it.