Quoted from jgentry:One company got a C & D.
No. They had a DMCA claim filed against them (through Facebook) that resulted in at least part of their Facebook page being removed. A DMCA claim is not a Cease & Desist order. Duckduckgo for DMCA abuse to read examples of how it can be abused. Rick may not be abusing it, that's for the OP and Facebook to work out.
Quoted from jgentry:They claim they are doing nothing wrong and are being bullied and instead of just handling the issue, they come to a forum and pitch a fit.
According to the OP nothing on their Facebook page is anything Rick has the rights to. And nowhere did the OP state posting here was their only action. I think you should have said "in addition to..." rather than "instead of".
Quoted from jgentry:In this thread there are a few claims of people getting decals from this company that PPS very likely owns the rights to. So do you really think they are not producing pinball parts without the correct license?
That's a different issue than content being removed from their Facebook page.