Everyone is going on about how they should staff up and build more games faster.
But what happens when RM is done? Now he has staff he doesn’t want to fire so he’s forced to build that larger number of games going forward, to have the higher overhead, having to maintain that much larger company.
They operate at the scale they’re happy with and feel is sustainable. Despite its current popularity, pinball isn’t a growth industry. Staying small is the smart play - 500 machines a year is a sales target that is sustainable for when the bottom drops out and there’s only demand for boutique games. It’s enough to pay the overhead and hopefully make some profit. Why get greedy?
Think of it like any hobby business that isn’t mainstream anymore. There used to be blacksmiths on every corner, but now horses are a tiny fringe hobby so there’s a small group of low volume blacksmiths. That’s Spooky.