Curtis Mathes was the top of the line TV at one time, pretty sure I remember that they used to be so good that if one broke Curtis Mathes would repair it for free.

That was once upon a time though, the race to the bottom killed Curtis Mathes and Zenith too in the 80's... thats when people started deciding that $5 cheaper was better, regardless of quality. In the 90's the Curtis Mathes name was owned by K-Mart. They bought whatever TV model they could buy cheapest that month, have the Curtis Mathes nameplate stuck on it and see how many people they could hornswoggle into thinking it was a real Curtis Mathes.