Starfighters arcade in Phoenix does something similar.
http://starfightersarcade.com/

They aren't open very much, and they charge 10 bucks for the night, or 35$ for a monthly pass. It's usually pretty packed. They don't sell alcohol, but they sell candy and other stuff. maybe contact them to see what they did.

I agree. I'm not in marketing, but own my own small business. Reviews / social media are where it's at. Google listing, Yelp, facebook, instagram. Create your accounts, and have a email newsletter signing sheet when they come it. Send targeted emails / texts requesting reviews. There are apps that do this, grade.us, birdeye, etc. Texts work better and know that it's against terms of service to request Yelp reviews.

Post images and videos on your social media accounts. Create a following. Easier said than done, but not that hard.

Stay away from groupon at all costs. Once you start with them, your business name will always be on groupon, and it's the first thing people will see when they search for you, because they rank well. If people think that there's a chance you may discount in the future, they may hold off on coming, waiting for a deal.

Leave flyers / business cards at local businesses that allow it.

Anyway, my two cents