Quoted from pookycade:It is very nice inside. Full glass wall to the outside has amazing light and spacious. But yes physical location couldn’t be more horrible if one tried. It is not a “repeat customer” type locale except for a very select and dedicated few. I’m willing to try diffeeent things to mix it up and certainly a different place to give it another true go past this incidental trial run. Probably a millions ways NOT to run a business and we’ve found one
I think understanding your demo of 'new' vs 'repeat' vs 'passing through' customers would help you a good bit.
You are offering a unique product, you don't need beauty or 'all in one' benefits. But people do need to know you exist, they do need to cross the tipping point to commit to come, and they do need to want to return.
Online discovery can overcome the 'street level' discovery... but people need to be looking to begin with.
Do you know what the promotion abilities are on-campus? Can you pay a kid to hand out flyers at the student union a few days a month? Find similar spots it may be useful to get your idea in front of eyeballs... and hope they search your name online.