Resurrecting a failing pinmuseum business ?


By pookycade

2 weeks ago


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  • Latest reply 1 week ago by flynnibus
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    There are 156 posts in topic. You are on page 4 of 4.
    #151 9 days ago
    Quoted from pookycade:

    Based on everything written here I am going the social media route. We are posting more and trying to increase our presence. We shall see how that does.
    I am also taking out a few targeted ads in weekly that tourists tend to frequent. Perhaps a wasted effort, but will be curious to see if we can boost the out of town ratio and if so where that gets generated from.

    One of the cool things about "boosting" events and targeted ads on Facebook is they tell you exactly how many people click through to your post and break down the price per click. The also give you a lot of demographic info on those people, so you start to get a feel for who your audience is. For our pinball and arcade show I used targeted keywords like: pinball, arcade, videogame, games, playstation, xbox, jukebox, coin op and sometimes branch out into geek culture more because a lot of the people that like D&D, Magic the Gathering, gaming, etc. also like arcade games and pinball. I've found our demographics are both men and women with most falling between the ages of 25-50, but I usually target 18-65. Anyway, even if you don't see a big payoff instantly, it's cheap, you gain some demographic info, and it spreads the word and brings people to your Facebook page, where they may like it and start seeing your social media posts.

    #152 9 days ago
    Quoted from Brijam:

    Sad to say mine too.

    I strongly disagree, the college market is a perfect market.

    In Cambridge, MA a place called A4cade opened practically on MIT's campus (just a block away). It has been bringing in money hand over fist. 6 pins, 20 arcade games, pop a shot, skeeball, you name it.

    #153 9 days ago

    I'm up in Charlottesville several times a year. I often stay at the Omni on one side of the Mall. There is an ice rink with a few pins right across from there. I have played there, but would really like to come visit your place. Where exactly is it?

    #154 9 days ago
    Quoted from zombywoof:

    I'm up in Charlottesville several times a year. I often stay at the Omni on one side of the Mall. There is an ice rink with a few pins right across from there. I have played there, but would really like to come visit your place. Where exactly is it?

    Just hit the magnifying glass on the left here:

    https://www.pinballmap.com/charlottesville?utf8=%E2%9C%93&region=charlottesville&by_location_id=&by_location_name=

    #155 9 days ago
    Quoted from pookycade:

    Hey we respond to advice. One down, one Yelp to go. And heck maybe even an Instagram account at some point. Thanks again

    Yelp says your business is unclaimed:
    https://www.yelp.com/biz/pauls-pinball-palace-charlottesville-2

    #156 9 days ago
    Quoted from pookycade:

    It is very nice inside. Full glass wall to the outside has amazing light and spacious. But yes physical location couldn’t be more horrible if one tried. It is not a “repeat customer” type locale except for a very select and dedicated few. I’m willing to try diffeeent things to mix it up and certainly a different place to give it another true go past this incidental trial run. Probably a millions ways NOT to run a business and we’ve found one

    I think understanding your demo of 'new' vs 'repeat' vs 'passing through' customers would help you a good bit.

    You are offering a unique product, you don't need beauty or 'all in one' benefits. But people do need to know you exist, they do need to cross the tipping point to commit to come, and they do need to want to return.

    Online discovery can overcome the 'street level' discovery... but people need to be looking to begin with.

    Do you know what the promotion abilities are on-campus? Can you pay a kid to hand out flyers at the student union a few days a month? Find similar spots it may be useful to get your idea in front of eyeballs... and hope they search your name online.

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