same thing happen to my old Topps hockey cards. Reprinted 3x. All my Steve Yzerman rookie cards are worth crap. Except for maybe the signed one. And they printed them in a way that you couldn't tell which was the reprint and which was the original.
I understand the companies wanting to capitalize, but change something up slightly so that you can tell which is a copy. Then maybe the originals would hold their value.
Brian