Quoted from vid1900:Place the copper conductors between the clamp plates and tighten the clamp screws. DO NOT put the wire directly under the screw heads for this style plug.
Tight means 20 inch pounds if you have a torque wrench- tight means very tight, but don't strip the screw heads for the rest of us.
Note also that there is no extra bare copper showing above the clamp plates, nor is there any stray strands of copper. If you somehow screw up, just cut all the conductors back and start with a fresh section of cord.
Screw heads need proper conductor colors:
GREEN = GROUND
SILVER = WHITE, NEUTRAL or RIBBED
BRASS = BLACK OR HOT
INSTALL-1.jpg (Click image to enlarge)
INSTALL-2.jpg (Click image to enlarge)
Excellent guide VID - very helpful and informative.
One little hint:
At least in germany (maybe in the whole EU) it is forbidden by law regulations, to connect the wires in the way, shown in your photos. You have to use so called "Aderendhülsen". I do not know the english word, maybe end sleeve or ferrule. There are good safety reasons, to do it this way. See attached photo.