The standard school of thought, as all vendors carry this is a 1 SMD 5050 in Frosted.
However, on average, this is 1.75x as bright, and pretty far from an incandescent look.
A 2 LED in clear, is about 50% brighter and a very sweet choice, the same in frosted is
about 25% brighter than an incandescent. So 3 choices for brightness...25%, 50%, 75% brighter.
For color, Warm white is also available from all vendors at 3000K-4000K.
A good choice with a yellowish cast, if this is your taste.
It is the answer for most, because the other choice in the market is Natural or Cool, which is 5000K to 6000K (sometimes blueish to 6500K). This choice gives a cold, hospital or office like overhead lighting, as its all white.
In both these choices, we have added Sunlight, which is between the 2, at 4000K to 5000K.
For me, other than TZ, Drac, or TAF...real dark games, its the only color I use, and now our best seller.
Its just the right touch of yellow to be pleasant to every game.
Whats important to share, is no matter what LED choice or Vendor you might choice, IMO, no bulb will look like an incandescent, or the burning of a filament. Its a different choice, and I find the biggest issue is it takes a few weeks for someone to get use to the change in appearance. For some, its only Incandescent...No LEDs...and thats a look to be respected too. Some do only LEDs in Inserts, as they like the GI Glow of Incandescent.
If your unsure, grab a small test of 1 SMD frosted Warm, 2 LED Clear and Frosted in Warm and Sunlight,
and you can see whats best for you. Small shipping, but better to be exact, as your regular order would likely ship free.