Quoted from QuickSilverShelb:
4 companies have train wrecked in the past 3 years and JJP could have easily been #5. I leave building pinball machines to people who know what they are doing. Stern, JJP and Spooky. Fact of the matter is these 3 companies are the only 3 that have any sort of track record and credibility. The rest are just talk and dreamers and we've seen example after example after example where that ends up.
Sure, but it takes time to become 'established'. Hell Stern is the bastard child of several 'failed' or at least 'failing' companies.
If Heighway 2.0 can deliver Alien in reasonable volume, support their existing customers, and come up with a compelling game 3, they will be considered 'established' too.