Quoted from terryb:
You don't threaten customers in order to get them to stay in, you give them an incentive to stay in: free shipping for any current pre-orders, for example. Or you get some free upgrade. We're talking about exceptionally loyal customers who have been jerked around for years and the new management chooses a stick over a carrot? Maybe a little reward for all the agony would be more appropriate.
If they can't afford to do this, as some have suggested, then they should just walk away from the deal and accept their loss.
I look at it like they are going to stick with the original agreement with the initial customers/pre-orderers, but once you jump off the train the original deal is lost. That is just common sense to me. There would have to be price increases at some point as my guess is the company wouldn't be successful at the original price point, which iirc is at least a couple of years old now.