My wife said a long time ago at the PHOF that she wanted the AC/DC pin, recently she found out about Wonka and likes that too. My daughters never cared for pinball, they have no interest in it whatsoever. My wife just wants me to keep the games running for her, but she impressed herself by actually using pinball tech buzzwords like "solenoid". Sure this not representative of all females in regards to the hobby, but I'm sure many others experiences are similar.

...and an old EM bingo machine would fit in nicely.

It kind of irks me that out of the many female country artists that all we can come up with is to remake Dolly Parton.

There's many pinball machines with many themes. If we are talking equal opportunity any theme can be enjoyed by either sex. My wife likes AC/DC, yours likes Game of Thrones, someone else's wife likes NASCAR. Already there is a bounty of gender neutral pins available to both parties. The Beatles fans by estimation is at least 50/50 in gender, and greatly slanted toward more female fans in the 60's - There's a Beatles pin for the ladies too. If you say they need a Wonder Woman or Tomb Raider pin, well I am thinking that's something men want, maybe even more.

I think most of us in the hobby would agree that you have to start with a reasonably decent playfield design/whitewood/ruleset to have any chance of making a worthwhile game. At dispute is the rest of it - art & sound package, to make it more attractive to a female hobbyist. The male responders can only make educated guesses, assumptions, or ask the females they know as to what they would want. Just like men can debate themes they prefer, the women are likewise to debate something we might call a female preferred theme. Each facet of the debate can be torn up in a number of ways. The idea of a Wonder Woman pin, well ask the women as to if they want it, some might, some might not. Base it on the movie or the classic comic book? Well, you'll have opinions from both sexes in that. It might depend whether or not you liked the movie. It might depend on if you like classic comic books.

There's already been significant changes in the designs of pinball to make it more palatable to a wider audience. From toning down over sexualized art to including software options that make callouts family friendly. I don't think a bunch of pinball decision makers really sit down and debate how to draw more females into the hobby. Their goal is to sell pinball machines, so they are looking at responses from who is already "pinball people". These days it's not a bunch of smoking sweating young men in an arcade from whom they are trying to extract quarters out of their pockets, the target audience for the most dollars is primarily those grown men with deep pockets that now may have families, and this is mostly why the themes have skewed towards safe and family friendly.

My wife certainly would go for the following themes that could be considered "girly":

Mulan
Tangled
The Greatest Showman (Not so much girly but the females in our circle love it. Me, not so much)
Mamma Mia! (Another one that the ladies seem to flock to)

This is a great response to that question:

As I said before the primary target market for pinball use has evolved to the home market - families - and many of these families already own other games. Sometimes it's a family decision on what game to buy and having an option of a title that appeals to females can "round out" the options in a game room. If it is at its soul a good game under the skin, and the market research is done, these types of themes are not out of the question and could very well be seen in the future.

DaWezl I hope you have played, or at least seen, the classic Williams pin "Bad Cats". That one makes me smile every time.