Quoted from Pmedic871:If a woman enjoys pinball enough to consider buying one, she will. I think it's simplistic to think a theme targeted for a female audience will suddenly entice her into being an owner if she wasn't in that category to start with.
I agree with you, I don’t want to get too reductive. There are a lot of women out there with a myriad of interests.
Yet we all agree theme alone can sell a game. There are few themes appealing to a wide female audience
Also it’s important for location play too. Someone brought up TNA earlier. Yeah it’s a great game with fun lights and music, an approachable rule set for all skills, etc. but a strong female character on the backglass is going to stand out to some women who are trying to decide what they might want to play.
The hobby needs more women players in general. Once that base is bigger, the number of women interested in buying a game goes up with it.