This thread provides some fascinating (and sometimes sad) pinsider insights.

WoZ is a nice non sexualized pin based on a female lead. And it’s been crazy well received. Good theme. Good table.

So family friendly and wide appeal can certainly be done.

As a business it makes the most economical sense to have as wide a consumer base as possible. Unless you’re cool with being a niche product with a low sale volume ceiling.

It can’t be half assed or contrived though. The whole package has to work. The table has to be solid.

It’s funny to see that some people that have argued in other threads that theme doesn’t matter now think Stern taking female tastes or ips into account would somehow tank the entire company. The new Stern TMNT pin proves that a Turtles game can sell just fine without showing April’s cleavage on the back glass. Turns out we just needed it to be good.

I wouldn’t mind at all seeing themes like:
Wonder Woman (With Gal)
WandaVision
Tomb Raider (based on the reboot)

Just make em fast and flowing!

My wife says these are some themes that would be shut up and take her money:
Marvel Women of Power (zen did a virtual table)
Princess Bride
Labyrinth
Phantom of the Opera (a new one)
Beauty and the Beast (Disney)

Y’all telling me a Wonder Woman, Princess Bride or WandaVision pin doesn’t have the potential to be amaze balls?

I don’t think it’s bashing to think outside the box from time to time and re-invent the space. Non (or low) presence of females playing and working on the tables doesn’t mean they don’t like pinball. It just means we haven’t shipped tables with enough appeal to draw them in.

Once upon a time (and for a scary dry spell) dudes weren’t into pinball either.

Jersey Jack and Stern saw that and that’s why the themes we see now have quite a bit more focus on family and HOU appeal.

I didn’t make any of those claims.

Whether that happens or not, what is the problem exactly?

By what you are saying the Wonder Woman movie didn’t need to be made because we have plenty of superhero movies that women enjoy.

But, I never saw so many women line up for a superhero flick as I did for WW.

There was some overlap but there was no mistaking it was a very different line than the one for Batman Vs Superman.

And I thought it was a great movie. So I lost nothing in the attempt.

Video Gaming has been opening up for the past decade and now females in games ARE literally everywhere. In a hobby that when I was a kid was targeted near exclusively at young and teenage boys until Sega, and Sony (then later Nintendo with Wii) changed the target.

So while I never claimed what you are claiming, it’s also not as impossible or hyperbolic as you are making it sound.

We’ve already seen it happen in one industry.

Wonder Woman outperformed Batman VS Superman Domestically both on video and in the box office.

WW made around $250m in profit when all is said and done.

My point was, OPs question has been asked in other industries. Comics, film, video games. Those industries thought about it. Most made small adjustments some made huge adjustments.

Some succeeded. Some fell flat.

But in the last decade each industry has witnessed significant lift in sales and reach as a result of their collective efforts, even if each individual company/product did not.

No one here has suggested making crap pins. Those should fail regardless of theme.

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Well said.

Swords of Fury really gelled with me from the first time I played it and it caught me completely off guard because pins without DMDs generally don’t hold my attention.

And I hafta say, a Carmen Sandiego or Metroid Pin would be shaddap and take my money in this house.

I asked my wife what she would think about one and she asked who was making it, when does it come out, and if they got Rockappella to do the sound track.

Best the Giant.
Defeat the Spaniard.
Win the battle of wits
Survive the fireswamp!
And finally storm the castle!