Quoted from Reality_Studio:

Thing is, the most vocal people on forums and/or purists often have little to do with market realities. To use a cargument, let's look at the Porsche Cayenne. Anyone remember how purists reacted when Porsche announced that vehicle many years ago? There was a meltdown on forums and purists thought it was the end of Porsche. How dare they not stick to pure sports cars, after all that's the only thing Porsche buyers want right? Fast forward a bit and not only did it become their best selling vehicle (I believe now surpassed by the Macan) but it also dramatically attracted females to the Porsche brand. Sometimes you really need to ignore the purists and instead look for markets that are not being targeted.

Quoted from Reality_Studio:

It does apply because they didn't just build an SUV, they specifically targeted the female audience. Here's one quote I swiped from a very recent article:
"Additionally, Porsche uses tennis star Maria Sharapova as a spokesperson to engage a younger female audience. The results in the last two years indicate a growth from 8% to 15% in female purchasing the Cayenne CUV and Panamera four-door sports sedan primarily."
There's lots more articles and examples people can google, I just included that one quick quote for post brevity. Unlike others I do not think the female audience is niche at all, they just need to be targeted like anything else. Correct me if I'm wrong but as far as I can tell there currently are no pinball ad campaigns targeted at the ladies, nor are there any ladies involved in the design and development of pinball machines. You need the full package to sell to a new audience. Currently you have an audience of older dudes that grew up on these games and now have both enough money and nostalgia to justify buying one. That's basically a built in audience and sure that's great and all, but that to me represents a niche audience with capped potential. It's time to expand that to future generations and that means taking a new approach.