I like how you posted the interview here so that we don't have to go to the Stern website...Hah! Very ironic indeed. Cheesy press release if you ask me. Here are two better ways for getting his views out more professionally:

Start his letter with "Dear Pinball Fans," and just say what he thinks and avoid the triteness of faux Q&A.

or

Do nothing at all and continue to simply put factual information on their website.

Again, hey, it's great that they feel the need to get some sort of message out, but their manner in which they did so seems a bit, shall we say, antiquated. It's like they just discovered the internet and that you can self-publish but are still hemmed in by their 1980s corporate style. Mission statement anyone?

Ah well, glad they continue to produce pins and continue to sell them. That's the whole point in the end.