Push button start and keyless entry with a vob is kinda lame if your a dude. It's good for women because you never need to dig your keys out of your purse. It annoys me that I still need to carry the vob. Tesla has it right with your phone or key card is the key. My wife loves it in her car but I am forever misplacing the vob.
Added over 6 years ago: I didn’t mean it was feminine, not sure why I’m getting thumbs down. Just meant I like not having to carry a key at all.