Fun fact: Traditional haggis is banned in the United States because you're not allowed to make food with sheep lungs here. To each their own, I try and limit my intake of red meat even, I'll get by without eating lung. We ban blood pudding too. So fussy us Americans.
If Haggis made a game I really wanted it wouldn't stop me from buying it, but it's not a name I'd ever proudly display, I find it off putting. Naming your company after sheep lung, liver and heart boiled in a stomach is certainly your right, but you have to be pretty tone deaf to not realize not everyone is going to find it appealing. It's also incredibly random for not only a pinball company, but an Australian one at that.
It would be like if American Pinball decided to call themselves Natto Pinball instead.