Deserving or not, it's a totally free opportunity to anyone who wants to go to Little Caesars. I guess I'm unsure what would qualify someone for this. All that is required is the motivation to get there and wait in line if necessary. I went, there was about 40 people in line already, but it only took 10 minutes tops to get through. I wouldn't have waited much longer, but if their marketing department wants to do a promotion like this, I will take part in it if I want to and I certainly won't feel ashamed about doing so. At least I have been a patron of theirs before, lots of people in line had no idea what their lunch combo even was and had obviously never spent a dime there before.