The fact that the Trough switch works if you hold it down longer is a good clue to what may be happening. Here are some more sections of the New World schematic:
New World ball count 2 (resized).jpg
I think this is how it should work...
When the Trough switch (right side, in red) closes it should immediately fire the Z relay. When the Z relay fires it closes the Z relay switch next to the Trough switch and fires the Y relay (left side in red) too. Once the Y relay fires it should close its own Y relay (or lock in) switch so that the Y relay is held active through the Score Motor 6C switch path (in red) until the Score Motor 6C switch opens.
When the V relay fires it should also start the Score Motor turning (not shown). As the Score Motor turns the IMP A (Impulse cam) Score Motor switch (in red, upper right) closes 5 times to send 5 pulses towards the "add balls played" solenoid. One of the pulses from the IMP A switch goes through the the Motor 2B switch (in red) and through the Y relay switch (in red) and gets to the "add balls played" solenoid either through the Z relay switch or through the other switch on the balls unit (not sure which). More pulses might get to the "add balls played" solenoid if the game needs to skip over some players. In a one player game for example three more pulses should get to the "add balls played" solenoid to skip over players 2, 3 and 4. The extra pulses will go through the J2, J3 and J4 switches respectively.
After the balls played unit has taken the correct number of steps (and the Score Motor is still turning) the Score Motor 6C switch opens to relax the V relay. The Score Motor should stop shortly after that. In other words the V relay needs to stay on for most of the Score Motor's 180 degree turn while the game sorts out how many steps the balls played unit should take.
If your V relay is relaxing as soon as the Trough switch opens it will open up the V relay switch in the path to the balls played unit too early and prevent most or all of the required pulses from getting through to the "add balls played" solenoid.
You can test this by manually closing the V relay with a stick or other insulator. It should stay activated until the Score Motor has completed most of its 180 degree turn. If it doesn't either the V relay switch or the Motor 6C switch isn't closing properly.
The motor chart at the bottom shows you where to find all of the Score Motor switches. The motor itself is on the right and the black bars represent the 8 cams of the Score Motor in order. The Motor 6C switch for example is in the switch stack on the #6 (or leftmost) cam, third switch up from the bottom in the stack. The numbers inside the boxes in the motor chart are the schematic locations of the switches which aren't as interesting in this situation.