I think people are stuck on having to pay for them. Its one thing to say "hey guys, it'd make my job easier so no coin mechs installed, but here are coupons to redeem later for coin mechs of your choice." This would be the fair option.
As it sits, "if you want them, just buy them and pay for shipping and you can have them if you want them so badly." Isn't really fair and almost rude to not charge at cost and give free shipping if you have to charge at all.
The margins on this pin is probably pretty decent, but I guess if rick wants the extra 1500 mechs X $5 savings, then go ahead.