If jjp wanted to make their games cheaper , they could - not put in 100's of rgb's , move the On-Off switch to save on wiring , not have full length Playfield rails , not have a metal apron and make it out of plastic , no shaker motor , no invisiglass , no real knocker , no external volume control , use cheaper plywood , use particle board in the cabinets , don't come up with stuff like hot rails , spend less on animations , have a smaller LCD screen , don't have a metal arm to pull the LCD screen out , just have some wire to lay it on the Playfield , don't have a second LCD screen , dont have a traditional lockdown bar , don't have Bluetooth or a input jack for head phones , don't have a motion activated camera , don't give it Wi-Fi connectivity , don't have sculps and use flat Plastics .
They could take away all that stuff and technically it wouldn't change the gameplay , personally I like how they make their games .

If you're in a full blown recession wouldn't they be lowering interest rates instead of raising them and over here companies are begging for employees .

I understand if prices is now making want not to buy nib , but to say you're looking for a new hobby because of price Rises ?
You don't need a LCD screen and RGB's to have a fun game .

I'm no expert but a 3.7 unemployment rate doesn't seem like much of a recession to me .

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It's not just the price of the lights , don't forget you have to drill the holes , add inserts , wire them up and program them .
The cost is definitely there .
GNR has 350 rgb's GZ has 13 .
Whether you think it's worth it or not , is another debate .

Of course it's down to if it's good and worth it , otherwise why bother .
Modern pinball is more than just hitting ball around for me . It's the whole package , shots , music , sounds , art , visual package on the LCD shaker motor , ect .
It's a physical , multimedia experience .
And Pinstadiums dont compare to the whole Playfield lighting up .

All the lights on GNR have a purpose , even the little ones in the middle show your progress for on the road .
Even when they're all going during a song , the shots you need to hit are lit totally differently and standout ..
Once you've played it a bit , its easy to see .
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That's just the attract mode .

I know , its mainly for other people who don't know the game .

You're right , you've convinced me .
In fact , the more lights you have the cheaper the game should be because they get a better deal bulk buying the lights

Mainly surface mounted leds these days .
Spooky uses the strips in Halloween and Ultraman and they look cheap .

Why would they design , make and get approvals when the perfect size characters already exist

I heard that interview as well , jjp was pushed into a corner .
I was speaking to the Australian distributor today and he said it had been selling well but not as much as GNR .
I've watched a few YouTube videos of Chicago expo and IAPPA Florida .
One was a Chicago news segment on the expo and the reporter was happily playing Toy Story even though bond is the latest and greatest and at IAPPA they said wow Toy Story , none of them complained that it was Toy Story 4 and seemed to enjoy the game . I'm sure the price of it was more of the issue than the theme .

If you're familiar with the op's previous posts , you know its not just a contrary opinion .

Totally agree price is a massive barrier .
Younger people (non pinheads) seem to enjoy it .
Hopefully younger players will get into pinball .
Not every game has to be made for pinsiders .