When everyone heard it was limited, all the flippers and prospectors ordered one. There were people who tried to order 10 of them. Demand was so great that distributors stopped taking orders and people were pissed at Rick they couldn't get them.
So, then Rick announced the standard the next day so he could fill the crazy demand. Unfortunately, a lot of demand was from investors and speculators so a lot of orders got canceled because they couldn't make money.
It's not Rick that was greedy. I'm not sure how selling something to someone who wants to buy it is greedy anyway, especially since he said from the initial presentation there would be standards at some point.
Quoted from Monster_Bash:The 3 pre-orders in our area also cancelled. Had Rick stuck with just 1000 'LEs' I know at least 2 of us would still be in. I think Rick's major mistake was offering more than 1000 games. Seems he got a little greedy and it might cost him a bit.