Article says it's self sufficient... that's news to me, but awesome if it's true. Not that long ago I heard they were still losing money on it.
Frankly, somewhere in D/FW would be a lot more lucrative market I would think. As stated, Houston at least has Joystix, but Dallas really has pretty much NOTHING except Nickelrama, which at best usually has 6 recent Sterns, half of them with stuff wrong enough with them you don't want to play them, unless you're lucky enough to get there right after they've had a tech out, which isn't often.
Cinemark is actually a better place to go play in Dallas than any dedicated arcade. That should tell you something about our market up here. That's completely due to the efforts of Matt, but the fact that he's been able to pull that off means to me there is a lot of room for expansion here.