Quoted from pinball_erie:STARWARS. This will be the ONE pin that is the big seller, you hardly alienate anyone and your demographic is measured by generations.......not age brackets.
There are several Star Wars pins out there. The last one didn't work out so well for Williams.
As for unoriginal themes:
Metropolis - keep the cabinet artwork in sepia tone, warm lights for illumination. Art Deco art. Minimal to no speech call outs, instead, using title cards on the DMD. Could be beautiful if done well.
Godzilla - based on the Japanese films. Maybe have a sinking building like the prototype Earthshakers. Play as the military, upgrade your weapons to take down Godzilla/Mothra/whoever.
Original Themes:
Seven Summits - conquer the seven summits around the world. Mountain climbing theme. Hurry ups are based on oxygen levels. Avalanche and Mountain Goat Multiball mayhem. If I was a little smarter and good at graphic design, I'd try to build one myself.