Quoted from playernumber4:
Stern does have a chance here to be the "nitche" manufacturer by keeping their same platform and reducing their prices to $1000 less than JJP games.
They could then change their moniker to "the only manufacturer of affordable pinball games on the planet".
They've already done that, and then some. Stern Pro games are ~$4500 ....you can almost buy 2 of 'em for the price of a JJP. Premiums are ~$6000