Quoted from schudel5:
I think a good idea was mentioned earlier regarding Expo-bucks. Yeah your game gets you into the show for free, but apply Expo-bucks for each day your game is operational and on free play. These bucks can be used in the vendor hall for parts or whatever is for sale in there.
This helps encourage more games as well as gets that money in the hands of vendors. The only loser here is MikeP who would have to cough up money to make this happen. This would have to be offset by other incentives to get more people in the door to make up for this short fall, or a rise in costs somewhere else.
I think advertisements at local barcades (posters, beer coasters etc) will help bring more people in the door and people at expo would be able to buy these items if the art is done well enough. look at the art for PATZ by sexy elephant or whatever that guy's name is....awesome stuff. shirts sold out, posters sold out, someone i know bought the art at auction....twice. MGC also has the swag going on, shirts, pins, posters, all done well and there for you to buy with cool hip relevant art. I know expo had hoodies for sale for 35 bucks but IMHO 10 buck Tshirts that cost 5 bucks to make will double your money faster.