Quoted from Wolfmarsh:If you phrase the lamp setup differently it makes sense.
Each lamp has a 6 volt drop from one terminal to the next. If you connect them in series you have three 6V drops, so you need 18v to drive that circuit.
A 6v lamp doesn't drop 6v unless it's wired to a 6v source. All 3 lamps in series drop 2 volts apiece and will be very dim. In parallel they will each drop 6v but pull more amps from the battery and drain it quicker